Someone got a puppy. They do not know how much food, which brand, when the vaccines are due. They search online — and land on whoever wrote about it.
Advice brings buyers
A page on how much food for a dog by weight brings people who then buy from you.
What else is worth it
- Food brands — with prices and sizes
- Delivery — nobody wants to carry a 15 kilo bag
- Subscription — food delivered monthly, automatically
- Veterinary products — flea and tick treatments
Subscriptions keep a customer
A dog eats every month, for life. Automate the delivery and that customer stays for years.