A family is planning a holiday. They look at ten agencies, compare offers, and book. The decision is made on photos and price.
What every package needs
- Hotel photos — rooms, pool, beach
- Price per person — and what is included
- Dates — with available places
- Transport — bus, flight, own car
- Instalments — often the reason for a decision
Early booking
Summer bookings start in January. The site must work then — that is when most is sold.
Trust
People pay in advance for something they receive in six months. A licence, years in business and traveller reviews solve that.